Despite increasing investments in Learning & Development (L&D), many programmes fail to deliver lasting impact. This article introduces the WISE framework—Will (Intent), Intensity (Energy), Synergy (Alignment), and Expertise (Skill)—emphasizing that skill-building should be the final step, not the starting point. By focusing on internal motivation, energy, and alignment, organizations can design L&D programmes that drive meaningful, sustained development beyond mere checkbox training models.